Write your script, then trim it to fit
Depending on the sort of video you’re making, you may need to cram everything into 15 or 30 seconds, or you could have a full three minutes or more to work with.
Either way, plan for 100 to 160 words of dialogue per minute.
But when you start writing, focus on saying everything you want to say. Once you’ve got all the dialogue written, check your word count, then start axing and rewording until it fits your time limit.
This method makes your script clear and concise. It forces you to keep only the dialogue you need.
Here are a few brief tips for writing dialogue:
Speak directly to the audience. Use “you” and talk to your viewers. It’s more personable, and people prefer being spoken to rather than being spoken at.
Write it the way you would say it. Your audience isn’t going to read your script. So write what you would actually say, not what looks best on paper.
Read your script out loud. This is the only way to find out if your dialogue sounds natural. If you make changes, read it out loud again.
Writing the right script
- They educate viewers.
- They persuade viewers.
Once the dialogue is clean, you’ll know roughly how much footage you need to shoot and what shots you need. If you’re using a voiceover, be sure to shoot some extra footage to account for pauses in the dialogue and visuals that don’t make the cut.
Marketing videos accomplish two things:
Some videos only do one of the two and some do both, but we’re going to split the various types into one of these two categories to keep things simple.
- Check out the promotional video templates.
I will write amazing copy for your sales video script template
Is that good enough for your business?
The best sales script is designed to help viewers:
- Watch the video
- Know/like/trust YOU
- Click to BUY
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